The Joy Collective comprises director duo, Mike Bennett and Nathan Lewis. The pair teamed up to create beautiful visuals that cut through the ever-so-cluttered digital media landscape. The Joy Collective strive for engagement and visual expression, their method; a raw and contemporary one.

Eastpak, Add the Story

Iconic youth-culture brand Eastpak dares you to add your story to the universe (with Eastpak included of course). All style, the Joy Collective demonstrates why EastPak is the king of Urban Mobility.

Seafolly, Gigi Hadid

Spend seventy two hours in South beach, Miami with it girl Gigi Hadid and global swimwear brand Seafolly; Joy Collective tells the story of one of the most seen swimwear campaigns of the year.

i-D, Heart People

A transfixing journey with model Rachel Rutt and musical force, Heart People.
For Vice’s cutting edge fashion arm, i-D.


Kylie Jenner, Elle Magazine

Cameron Avery, C'est Toi

Tame Impala bassist, Cameron Avery has now released the first song off his solo album, C’est Toi’ along with an arresting and melancholic music video to match, by Director duo Joy Collective.