Madeline Kelly’s award-winning work reflects an acute sensitivity to the human experience. Imparting an effortless sense of authenticity in her films, Madeline strives to inject meaning into all commercial projects by pushing for ethnic diversity, gender and sexual equality, both on and off screen.

Toni&Guy TVC

Directed by Madeline, this clever, catchy TVC features a fierce cheer-squad dance-off and fun call to arms for blondes everywhere to ‘beat the brass,’ with TONI&GUY’s new Purple Shampoo and Conditioner.

Champion Revealed

The first Australian campaign from athleisure giants Champion provides emerging Aussie artists with a platform to support their journey. The first ‘Revealed Artist,’ directed by Madeline, spotlights hip hop artists REMI, ahead of releasing their EP ‘My People.’

Emirates TVC

A fresh, sharp little TVC for Emirates x Fox Sports, directed by Madeline, announcing Emirates as proud sponsors of World Rugby referees, while promoting their new flight route to New Zealand.

Hit 100, Laura's Story

Meet Laura. Laura likes to dance and swim, and she plays a mean game of basketball. This short doco-style spot shows how Laura maintains her busy lifestyle with Hit 100 – the meal service enabling people living with a disability to eat well and maintain independence.

Trip A Deal TVC

Written and directed by Madeline, this humorous 6-part TVC campaign for leading online travel agency TripADeal, offers a unique spin on their tagline ‘we make travel dreams come true,’ via a set of quirky vacation daydreams, inspired by key TripADeal destinations.

Hello Fresh, Dinner Diaries

Directed by Madeline for fresh food delivery aficionados Hello Fresh, this fun, episodic branded content series, hosted by Johnny Ruffo and Lynne McGranger, sees the pair popping into the homes of various Aussie families to help lend a hand at dinnertime.