In collaboration with PR agency Arc Factory, De Republica was tasked with bringing to life two dynamic, star-studded video ad campaigns for quintessentially iconic Aussie underwear group Bonds.


Good Night

Starring AFL star Dustin Martin and New Zealand-born Victoria’s Secret model Maia Cotton, this tongue-in-cheek film took cues from the infamous Notting Hill paparazzi scene to herald the launch of Bond’s new Comfy Livin’ hybrid sleep and loungewear range.

All The Feels

Directed by De Republica Director Madeline Kelly, and fronted by Bosnian-Australian transgender model Andreja Pejic, Bonds’ All The Feels’ strived to challenge conventions of beauty in all forms, and celebrate the real and raw beauty of the modern woman.