Comprising in-demand director duo, Mike Bennett & Nathan Lewis, Joy Collective formed out of a passion for filmmaking and a desire to create beautiful visuals across multichannel platforms. Making waves both in Aus and abroad for their sleek and dynamic work – Joy are true masters of their craft.

Eastpak, Hands Free

The latest punchy campaign film from urban American lifestyle institution, Eastpak, encapsulating their company motto: ‘Hands Free Living, Since 1952’ directed by Joy Collective.

Seafolly, Gigi Hadid

One of the most talked-about and much hyped swimwear campaigns to date; spend 72 hours in South Beach, Miami with our fave It Girl Gigi Hadid and Seafolly.

Victoria's Secret, PINK

A fresh, fun, contemporary ad campaign launching the latest collection for Victoria’s Secret’s youth-skewed lingerie line, PINK.


Joy’s gritty, compelling trailer for crime-drama Channel 5USA, the British multi-platform entertainment television channel owned by Viacom.

Kylie Jenner, Elle Magazine

A youthful short film for ELLE Magazine, shot on the set of cover star Kylie Jenner’s 90’s style fashion shoot. Feat. male model-of-the-moment Lucky Blue Smith.

Cameron Avery, Wasted on Fidelity

Tame Impala bassist Cameron Avery’s first song off his solo album, C’est Toi’ featuring an arresting and melancholic music video by Joy Collective.

Eastpak, Add the Story

Iconic American youth-culture brand Eastpak dare you to add your story to the universe. All style, Joy Collective demonstrates why Eastpak is the king of urban mobility.


A sexy little spot for iconic Italian lighting design manufacturer Flos, feat. The Taccia Lamp, designed by the famed Castiglioni brothers in 1962.

The Preatures, Girlhood.

Introducing The Preatures hypnotic music video for their latest single Girlhood, exploring elements of innocence, femininity and young adulthood.