As part of their largest marketing campaign to date, Reebok created the pop-up DELTA Gym, fully hand-built by famed CrossFit and fitness athletes in the dead-of-night.


Reebok, Be More Human

Starring CrossFit athletes Rob Forte, Tia-Clair Toomey, Les Mills instructor Nathan Jones and fitness guru Jenna Douros; who all banded together to hand-construct a rooftop gym in Footscray in the display of teamwork – bringing to life the Reebok ethos of “Be More Human”.