Seafolly Australia

De Republica was enlisted to help bring Seafolly’s Summer 17’ campaign to life. Working in collaboration with Ogilvy, we crafted a series of concept pieces that embodied the essence of the cult Aussie swimwear label; showcasing their latest collection amidst the raw and rugged beauty of Broome.


Welcome to Broome

Set against an awe-inspiring backdrop featuring rich red rock formations juxtaposed against sweeping seascapes, we created a stunning fashion reel that paired together the effortless, natural beauty of the models in their garments with that of their surrounds.


Twenty-two social edits were additionally created, featuring all key swimwear looks from the campaign, to use across Seafolly’s social channels.


To complete the campaign, we created a series of personal profile pieces focusing on the models themselves; WA native and homegrown talent Bridget Malcom, and the charming Denmark born beauty Alena Blohm – introducing them as the latest fresh-faces to join the Seafolly family.