In collaboration with M&C Saatchi, De Republica has had the pleasure of working with Woolworths on a number of campaigns over the years, including a heartwarming Mother’s Day spot, spoken from the mouth of babes, as well as a range of content for their Fresh Food Kids initiative.

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Eat Like A Footy Hero

As part of Woolworths Fresh Food Kids ‘Eat Like A…’ social series, ‘Eat Like A Footy Hero’ aimed to share a positive message of healthy eating in a way kids could relate. Directed by De Republica’s Stefan Hunt and produced by De Republica, the video featured footy legend Nic Naitanui, two real-life little fans, and one super-tasty ‘Nic Nat Nachos’ cook up.

Fresh Food Kids Discovery Tour

De Republica once again teamed up with the fresh food people to bring their interactive, in-store Kids Discovery Tours to life, to show kids how fuelling our bodies with ‘the good stuff’ can not only be delicious, but a whole lot of fun too.

I Love Mum

Directed by De Republica’s Marcus Hamill, and produced by De Republica, Woolworths’ ‘I Love Mum’ social video, cuts through the cookie-cutter Mother’s Day cliche’s by capturing a variety of humorous, heartfelt, (and at times left of field) off-the-cuff-insights into what little kids love the most about their mums.